Natural By Design
A modern xeriscape and landscaping website built for a Salt Lake City client, designed to improve search visibility, streamline usability, and drive qualified leads. The redesign aligns strong SEO foundations with a clean, conversion-focused user experience.
The existing website didn’t clearly communicate Natural by Design’s services or value, creating friction for users and limiting search visibility. Service offerings were difficult to find, content lacked hierarchy, and the overall experience didn’t reflect the quality or professionalism of the brand. SEO structure and page performance further limited discoverability and engagement.
We redesigned and rebuilt the Natural by Design website with a focus on clarity, speed, and search performance. The new experience simplifies how users understand services like xeriscaping, rebates, and design-build workflows, while presenting the brand as knowledgeable, trustworthy, and approachable.
The new site clearly communicates services, improves usability, and is positioned for stronger local SEO performance. Natural by Design now has a platform that supports growth, builds confidence with homeowners, and turns traffic into qualified leads.
Since launch, the new website has driven measurable gains across key performance metrics, including higher engagement, lower bounce rates, and increased qualified inquiries. The refined brand presence has helped Natural by Design attract the right homeowners and partners, resulting in an estimated 250–400% return on investment based on average residential xeriscape project values.
